PWA

What is PWA?

Progressive Web Application (PWA) is a type of web app that can operate both as a web page and mobile app on any device. It is a great solution for poor mobile UX and low conversion rates in your online store. Using standard technologies, PWA is aimed at delivering native-like user experience, with speedier conversion and cleaner browsing even with a poor Internet connection. 

What is the purpose of PWA?

You may have already heard that the ecommerce world has never changed so fast. That’s been a cliche for some time now but today it’s even more accurate than ever. Mobile-first ecommerce has been a standard for years now, and it’s getting more traction every day. The numbers tell the story:

Global users using mobile devices eclipsed those on desktop for the first time in 2014 (comScore).

By 2025, retail mobile commerce sales should reach $728.28 billion and account for 44.2% of retail ecommerce sales in the US (Business Insider)

Progressive Web Apps: Benefits Enabling Mobile-First Commerce

The main benefits of implementing PWA include improved speed and performance, app-like UX and multi-platform usage. However, those are just a few examples from a broad pool of PWA advantages. Let’s take a closer look at all of them.

Short time-to-market, the mobile market

Progressive Web Apps are the simplest way to make a trail to the mobile world. That’s simply a fact. They are built with the most standard web technologies and can be set up within a few months. What’s more, with PWA you don’t need to develop two separate apps for iOS and Android, as it works on all kinds of devices.

All capabilities delivered at once‍

Instead of building a website and a native mobile app separately, using a PWA technology, your team can build just one app that works seamlessly on any device. With Progressive Web Apps you simply don’t have to make a separate native app. It’s enough to adjust your storefront with PWA to have a store that runs smoothly both as a web page and a native app.

Optimized costs effectiveness

As a result of these all-in capabilities of PWA, you don’t only save time but also cut down on development costs. To put it simply, instead of developing three entities – app for iOS, Android, and website - you can build just one that works well on any device.

Decreased Customer Acquisition Cost (CAC)

PWA enables you to build websites that ask the user to install the app directly from their mobile browser. This means users don’t need to visit an app store and download a native app to be able to use it. This increases the chances that they will give it a go.

PWA leverages the power of headless commerce

PWA uses headless architecture which empowers your business with exceptional agility – both to compose your eCommerce tech stack of best-of-breed solutions, and to heavily optimize your conversion rates.

Better SEO results

One of the main benefits of PWAs is the fact that they speed up the process of the application being indexed in Google. They have URLs like standard web pages, which means that Google is able to crawl and index it.

What’s the difference between Progressive Web Apps and Native Mobile Apps?