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Business Automation

What is HubSpot?

HubSpot is one of the world’s most popular Customer Relationship Management (CRM) platforms. Together with Salesforce, it is one of the biggest names in the Software as a Service (SaaS) sector and is used by B2B organizations around the planet and across a wide range of industries.

HubSpot centers on a free CRM solution. This is the hub on which the wider system is built. In the basic HubSpot application, you can track who your business interacts with, what they do, and how close they are to purchasing. If you want more than that, you will need to expand the system by subscribing to one of the additional HubSpot modules.

Marketing Hub
Sales Hub
Service Hub
Business Automation

What is HubSpot integration?

HubSpot integration is the process of connecting the HubSpot platform with other software solutions to enable them to share data and functionality. In the modern business environment, these connections are essential.

For instance, you may want to use HubSpot to improve your sales emails. To do so, you will need to sync the platform to your email provider . Or you may want to target content at particular customer groups more effectively. In that case, you could integrate HubSpot with Ibexa DXP.

Integrations are what take HubSpot from a useful B2B tool to an essential digital solution. They enable you to create a system specifically tailored to your needs and that incorporates your existing technology stack, too.

Business Automation

What types of platforms can you integrate with HubSpot?

HubSpot has built its reputation on the vast number of integrations it facilitates. There are plenty to search through on the HubSpot App Marketplace and a quick Google search will turn up hundreds of articles on businesses’ favorite HubSpot integrations. That said, the most common solutions B2B organizations connect to HubSpot include:

  • Digital Experience Platforms (DXPs)
  • Content Management Systems (CMSs)
  • Email marketing platforms
  • Customer Success platforms
  • Communication platforms (such as Slack)
  • Product Information Management (PIM)
  • Enterprise Resource Planning (ERP) solutions.
Business Automation

Types of HubSpot integration

There are hundreds, if not thousands, of possible HubSpot integrations to consider. While some are more popular than others, they all serve a particular purpose and meet a specific business need. As there are so many and we cannot list them all, we compiled a list of common types of integration below.

Content integrations

The first step of an implementation project requires teams to outline the foundation for their project plan, including project goals and objectives, timeline and budget for the project, implementation teams, and the project scope.

Advertising integrations

Many B2B companies spend a considerable amount on advertising. Whether you advertise via Facebook, other social network platforms, or independent web pages, you need to know whether your money is being well spent and your ads are performing as you hoped. Advertising integrations ensure all that data is fed into HubSpot, enabling easy management and analysis.

Analytics integrations

Data drives B2B eCommerce. It helps us target our marketing and sales efforts, refine our content, and re-engage customers we might otherwise lose. However, data alone is not enough. You also require a means of analyzing that data. Analytics integrations connect HubSpot with your analytics solutions so that you have access to analytical insights wherever you go.

Communication integrations

In the B2B sector, communication is everything. From emails and video meetings to Live Chat and traditional telephony, there are a thousand ways to keep in touch with colleagues, prospects, and customers. Communication and call integrations with platforms such as Zoom, Slack and Microsoft Teams ensure you have the contact details and background information you need to ensure seamless collaboration.

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